Product Info
Your hair reaches new heights with this lightweight volumizing shampoo for fine hair. The gentle formula removes product build-up and excess oil with a soft gel texture, and leaves hair 4X more voluminous*.
• 3X shinier hair*
• Reduces breakage by 85%**
SUITABLE FOR
• Formulated for fine hair
• Safe for color-treated hair
AROMA
Featuring Aveda’s own Pure-Fume™ aroma with jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.
WHAT ELSE YOU NEED TO KNOW
Amaranth seed extract
Found in our botanical volumizing blend and distilled to the size of a peptide to ensure efficacy. Evenly plumps hair and reduces surface friction for enhanced volume with natural movement.
• 95% naturally derived***
• Silicone free
• Vegan
• Leaping Bunny Approved
*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
**When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair.
***Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.
